At EarthWise Pet Supply, we believe inherently that pets are family. That’s why we’ve devoted more than four decades to ensuring our furry friends have access to high-quality nutrition, safe supplies, and top-notch grooming services nationwide. It’s why we’ve built a business model that helps franchisees thrive while contributing to the joy pets add to our lives.
We become a hub for all pet needs. EarthWise Pet Supply franchisees work closely with animal rescue groups and reputable pet service providers in the community. Word-of-mouth from customers and other pet care providers helps build our brand.
Strong margins. We compete on the basis of quality, not price. Our customers are happy to pay more to provide their pets the best food and care. They gravitate toward products that are all-natural and safe for the environment. Our average grooming ticket for 2018 was $57.21, a 40.1% increase since 2015, according to our Franchise Disclosure Document.
Our retail offerings are curated. We’ve been a leader in all-natural pet food since the category began to emerge in the 1980s. For many brands, the founding family’s stores were one of their largest volume retailers in their early days. While some of the larger retailers carry one or two of our brands, the majority of EarthWise Pet Supply distributors and vendors only sell to specialty retailers.
Customers rely on us as experts. Our pet franchise owners, with the assistance of our “Pet Nutrition Specialist” which continue training to become “Certified Pet Dietitians, help educate and guide customers. It’s the kind of one-on-one support that consumers don’t experience when buying online or browsing the dozens of aisles in some massive big-box pet retailer.
Manageable store size. Ideally, EarthWise Pet Supply franchise locations range in size from 1,600 to 2,200 square feet. Within that footprint is a full retail store as well as grooming and self-wash services. We don’t need enormous amounts of space to have a huge impact on our communities.